Ade Clayton
Ade's AdTech career is built on a foundation of operational execution and planning, formed whilst serving as an Infantry Officer commanding British soldiers on Combat Operations in Iraq and Afghanistan. He served briefly as an operational planner in Her Majesty's Government, focussing primarily on Africa and the Mediterranean migration crisis, before switching to an AdTech career for some excitement.
Ade was the Chief Operating Officer of Triple13 before spending 3 great years at Freestar as the Chief of Staff. As the CEO he is committed to simplifying complex problems and harnessing the horsepower of the great Team at Teal.
Matt Whaley
Matt Whaley is a seasoned AdTech professional with over 23 years of experience in sales, business development, and strategic partnerships. He has a proven track record of driving revenue growth, fostering strong client relationships, and building successful ventures. An entrepreneur at heart, Matt founded Triple 13, which was successfully acquired by Freestar. Matt founded Teal to address a gap in the market for timely and specific AdTech expertise.
Matt is an active member of Prebid, having recently served as a board member, where he contributes to shaping open-source technology standards in the industry. He is passionate about mentoring emerging talent and is recognised for his ability to help companies solve complex challenges and drive success in the AdTech landscape.
Olly Burns
Oliver is an experienced professional in the technology sector, with a strong background in software development and project management. He has held key roles across various organisations, demonstrating a proven ability to lead teams and successfully deliver complex projects.
Oliver's expertise spans multiple programming languages and development frameworks, highlighting his adaptability and technical proficiency. With a degree in Computer Science, he has a solid foundation that underpins his professional work. Throughout his career, Oliver has shown a consistent commitment to innovation and excellence, contributing significantly to the success of the projects and teams he has been part of.
Tom Yeomans
Tom is a sales leader with 20 years of AdTech experience. He founded and exited two AdTech companies, including Yavli, the first ad blocker traffic monetisation company, and led its direct media sales strategy to acquisition.
Tom has extensive contacts across demand and supply, scaling companies globally and building relationships with major players like Cloudflare, WordPress, JWT, GroupM, Magna Global, and Ziff Davis. He excels in selling complex solutions and closing deals with technology partners, publishers, and agencies. Tom also co-founded the IAB Tech Lab on Ad Blocking, contributing to industry standards and innovation in digital advertising.
Jo Whaley
With 15 years of experience in AdTech, Jo has played a key role in setting up, growing, and successfully exiting businesses alongside Matt Whaley. She has skilfully managed day-to-day operations, finance, HR, and any challenges that have come her way. Acting as Director, COO, and CAO in various ventures has given Jo invaluable insight into what it takes to operationally drive a business to success.
As part of Teal's Exec team, Jo leads on Teal's business operations including Finance, Contracts and HR.
Vineeta Sajnani
Vineeta has extensive experience in optimising demand and maximising publisher revenue across programmatic channels. She is known for her data wizardry, attention to detail, and exceptional problem-solving skills. Over her career, she has held multiple roles at leading companies like Freestar and InMobi, gaining deep expertise in ad operations, analytics, product development, demand management, and partnership management.
Passionate about the evolving AdTech landscape, Vineeta excels at driving innovation, empowering publishers to achieve sustainable growth, and unlocking new opportunities in this dynamic industry.
Eneida Mazreku Abazi
Eneida brings 3 years of experience in HR tech, having worked with leading platforms like HiBob and Lattice to help organisations optimise people operations through innovative solutions.
Now at Teal, she applies her expertise to bridge the gap between technology and user success, helping professionals navigate and grow their careers effectively. Her ability to identify client needs, streamline processes, and deliver measurable outcomes positions her to make a strong impact in the ad tech industry. Eneida's passion for driving adoption and ensuring value translates into stronger client relationships and impactful career results.
Toby Harwood
Toby Harwood has 20+ years' of expertise in publisher development, AdTech, and data within the digital media industry. Throughout his career, he has excelled in leadership roles, including Head of Publisher Development at eType, Accelerator Media, Orange Ad Network, and Adjug. In these positions, Toby spearheaded publisher acquisition and account management efforts across the US and EMEA, cultivating and managing strategic relationships across diverse markets.
Toby has also held senior roles at New Frontier Data and Target Visibility, where he focused on driving strategic partnerships and business development. Toby is also the co-founder of JobsInAdtech.com.
Ellis Whaley
After completing A-Levels in Maths, Chemistry, and Biology, Ellis chose to take a hands-on path into the working world rather than pursue university. He kickstarted his journey into tech by training at Le Wagon, where he completed an intensive computer programming bootcamp. This provided a strong foundation in backend development and sparked interest in the inner workings of the AdTech ecosystem.
Ellis is now learning the ropes from industry experts, including his mentor (and dad!), Matt Whaley.